A Memory Book

A mem­o­ry book is a book where your friends write answers of a set of ques­tions, add their pic­tures, draw some­thing. They answer the same ques­tions and at the end you have a book full of mem­o­ries.

Back in 2004 the pub­lish­er Damyan Yakov asked me to design a TEEN Mem­o­ry Book — a mem­o­ry book tar­get­ed on teenagers.

Here is cov­er made in 2004:

Teen_memory_book_01_old

In 2013 he approached me again with two new requests. The first one was to refresh the old cov­er but to keep its over­all look because it was well known and accept­ed by the mar­ket. This is how the refreshed design of the cov­er looks like:

Teen_memory_book_01_new

 

The oth­er task was to design a sec­ond cov­er with a slight­ly dif­fer­ent but still teen­ish mood. I pre­pared four dif­fer­ent vari­a­tions of the cov­er for him to choose from:

A cov­er with a design inspired by COSMO mag­a­zine:

Teen_memory_book_02

 

A cov­er with a cute baby cat:

Teen_memory_book_03

 

A cov­er with ted­dy bears:

Teen_memory_book_04

 

A cov­er inspired by ‘Twi­light’ (the book and the movie):

Teen_memory_book_05

 

The pub­lish­er loved the cov­ers and bought them all!

Anoth­er hap­py-end­ing sto­ry that shows how impor­tant it is to give your clients the pos­si­bil­i­ty to choose by prepar­ing for them sev­er­al dif­fer­ent design approach­es to the same task.

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