In 2013 I had to make a cover and body design for a collection of EU studies articles.
The client hadn’t a strong idea what the cover should look like, neither had I. I knew that an EU branding with easily recognisable EU symbols should apply. I made three variations of the cover and presented them to the client to choose from:
The client chose the first one.
As a rule of thumb when neither the client nither you have a strong concept for the design of the final product always present him with at least three variations of the design. Even neither of them would be accepted this will be a very good starting point of a discussion what the client really feels or want.